Certainly not me! We as councils are constantly being asked to save money, and one big element of this is front facing customer services. It’s estimated that it costs councils £6.56 to deal with enquiries face to face, £3.22 by telephone contact, and 27p for online *.
So, imagine my joy when I get this tweet sent to @lichfield_dc:
Now, we don’t do roads, this is the responsibility of the county council, so I came back with this response:
This is the exact kind of response they’d get by calling us up, so the council’s Twitter account has made a cashable saving of £3.22 today! It’s baby steps, but it just goes to show that actively monitoring your Twitter presence can reap some real benefits.
- Thanks to numerous people on Twitter for getting these stats for me!